Yogitoes, INC. is an innovative company that designs yoga and fitness products for the modern yogi/gym enthusiast. Such as, yoga tools, props, bolsters, blankets, meditation pillows, headbands, yStraps, SKIDLESS towels, yoga mats, yoga bags, totes, shoes, and clothing. "It was divine inspiration," Susan Nichols says... "I was practicing yoga and slipped on a “sticky” mat—the irony is, they become slippery when wet,’ Nichols says. ‘It was one of those “divine” moments. I thought, why doesn’t someone design a towel that could fit on your mat- to complete the mat. When I first launched yogitoes® I had two intentions, one that yogitoes supports ALL styles of yoga, and two, was applying the philosophy of community for marketing. yogitoes has grown organically from day one—by word-of-mouth only. Bringing the community together-globally." “It’s not a towel, it’s not a mat, it’s a SKIDLESS®,” Nichols explains. “Like Kleenex or Levis, SKIDLESS® is a brand that defines itself by its name. The distinctive orange dot serves as the yogitoes® logo.” "Originally I created the dot as my drishti for practice. Then someone said, COOL logo, and I thought- OK, it will be our logo." "yogitoes® is an orange company,” Nichols explains, “Another shade of green. We practice consciousness and altruism in our daily thoughts, actions and company decisions. The world is in a powerful position, it's time to shift into a new paradigm of being, if we want to continue experiencing mother earth and the sacredness of humanity." Whenever possible, orange practices include selling all products without packaging to minimize waste and utilizing recycled and/or sustainable materials such as soy or vegatable ink and organic dyes. Rather than mass printing hangtags and user’s guides, recycled tear-outs attached to the products direct the customer to yogitoes.com to view USERS GUIDE. “One less catalogue or hang tag means one more tree—and one more clean breath,” Nichols says. In addition, a portion of yogitoes® proceeds goes to the yogitoes® fund, which contributes to programs—such as the Elizabeth Glaser Pediatric AIDS Foundation, A Place Called Home, and the Ravi Shankar Foundation: which bring love and awareness to children around the world. yogitoes® also supports the Dr. Susan Love Foundation with a limited-edition PINK SKIDLESS; the company raised $15,000 for breast cancer research in 2005 and plans to eclipse that figure in 2006. yogitoes® continues to expand, with new products, including their patent-pending ECODOT, ySTRAP, mSEAT, along with environmentally-friendly blankets, bolsters, yoga mats and accessories, as well as a children’s line. "By standing in our light, speaking from our love, moving with our grace, together, we can shift the world to a peaceful sacred place.

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