Yogitoes, INC. is an innovative company that designs yoga and fitness products for the modern yogi/gym enthusiast. Such as, yoga tools, props, bolsters, blankets, meditation pillows, headbands, yStraps, SKIDLESS towels, yoga mats, yoga bags, totes, shoes, and clothing. "It was divine inspiration," Susan Nichols says... "I was practicing yoga and slipped on a “sticky” mat—the irony is, they become slippery when wet,’ Nichols says. ‘It was one of those “divine” moments. I thought, why doesn’t someone design a towel that could fit on your mat- to complete the mat. When I first launched yogitoes® I had two intentions, one that yogitoes supports ALL styles of yoga, and two, was applying the philosophy of community for marketing. yogitoes has grown organically from day one—by word-of-mouth only. Bringing the community together-globally." “It’s not a towel, it’s not a mat, it’s a SKIDLESS®,” Nichols explains. “Like Kleenex or Levis, SKIDLESS® is a brand that defines itself by its name. The distinctive orange dot serves as the yogitoes® logo.” "Originally I created the dot as my drishti for practice. Then someone said, COOL logo, and I thought- OK, it will be our logo." "yogitoes® is an orange company,” Nichols explains, “Another shade of green. We practice consciousness and altruism in our daily thoughts, actions and company decisions. The world is in a powerful position, it's time to shift into a new paradigm of being, if we want to continue experiencing mother earth and the sacredness of humanity." Whenever possible, orange practices include selling all products without packaging to minimize waste and utilizing recycled and/or sustainable materials such as soy or vegatable ink and organic dyes. Rather than mass printing hangtags and user’s guides, recycled tear-outs attached to the products direct the customer to yogitoes.com to view USERS GUIDE. “One less catalogue or hang tag means one more tree—and one more clean breath,” Nichols says. In addition, a portion of yogitoes® proceeds goes to the yogitoes® fund, which contributes to programs—such as the Elizabeth Glaser Pediatric AIDS Foundation, A Place Called Home, and the Ravi Shankar Foundation: which bring love and awareness to children around the world. yogitoes® also supports the Dr. Susan Love Foundation with a limited-edition PINK SKIDLESS; the company raised $15,000 for breast cancer research in 2005 and plans to eclipse that figure in 2006. yogitoes® continues to expand, with new products, including their patent-pending ECODOT, ySTRAP, mSEAT, along with environmentally-friendly blankets, bolsters, yoga mats and accessories, as well as a children’s line. "By standing in our light, speaking from our love, moving with our grace, together, we can shift the world to a peaceful sacred place.

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YOGITOESISMS-PEDIA


ALTRUISM SKIDLESS (n) a line of yoga towels, that raise proceeds and awareness to specific foundations, including 911-RAPE, Chandler Sky, Dr. Susan Love, Maryellen Gerber, Ravi Shankar, TunaHaki, and YogaEd.

ECODOT® (n) is a eva foam material in a formation of a round shape block, providing support when used flat, and balance when used on it's side. ECODOT® is a brand name for a yoga block. ECODOT® is a registered trademark of yogitoes, Inc. It is an invented word, owned and used as a trademark by Susan Nichols, since May 22, 2007. ECODOT® patent-pending.

hBAND (n) is a cotton lycra material in a formation of a band. hBAND is a yogitoesism as "H" stands for "headband"; used to support the hair or cover the eyes and ears for savasana.

mSEAT® (n) is a polyeurethane foam material in a formation of a round shape, with a slight angle to support your lumbar curve when sitting. mSEAT® is a brand name and yogitoesism-as "M" stands for "meditation pillow". mSEAT® is a registered trademark of yogitoes, Inc. It is an invented word, owned and used as a trademark by Susan Nichols, since March 4, 2008. mSEAT® patent-pending.

rKIT (n) is a group of yoga props for a restorative practice. rKIT is a yogitoesism- "R" stands for "restorative" yoga kit; it includes a bolster, cylinder, rSTRAP, blanket, ECODOT®, SHIVA, SKIDLESS®, and a relaxDEEPLY audio cd.

rSTRAP™ (n) is a nylon/cotton/spandex material in a formation of a webbed elastic belt to provide support and flexible resistance. rSTRAP™ is a yogitoesism as "R" stands for "restorative"; a yoga strap used in restorative poses.

SHIVA (n) is a polyeurethane memory foam material in a formation of a pillow to provide extra padding. SHIVA is a yogitoesism for a product such as a prop pillow; to support a practitioner in a yoga pose, or savasana. the name "SHIVA" was derived from the Godhead SHIVA-removing the lower mind (destroying), for a deeper meditation(state of bliss).

SKIDLESS® (n) is a microfiber or absorbent material with a formation of nubs to provide a slip-free area that adheres to surfaces. SKIDLESS® is a brand name for a variety of products such as a yoga towels, yoga prop pillow, fitness towels, bath mats, and baby changing burp towels. SKIDLESS® is a registered trademark of yogitoes, Inc. It is an invented word, owned and used as a trademark by Susan Nichols, since November 29, 2005. SKIDLESS® holds three US patents, as well as, in Canada, Australia, and Japan.

TUBE (n) is a cotton canvas material in a formation of a cylinder shape with open ends. TUBE is a yogitoesism for a product such as a yoga mat carrying case; it was created for the east coast practitioners who take "the tube" to class, or ride a bike.

wTOTE (n) is a cotton canvas material in a formation of a bag. wTOTE is a yogitoesism for a product such as a yoga mat tote; "w" stands for "west coast", created for the practitioners who drive an automobile, and wants to have open accessibility to seeing all their yoga accessories and mat.

WINK (v) is a virtual internet announcement. "WINK" is a yogitoesism, sent out to our customers to LOOK for yogitoes in upcoming press media/ publications.

YOGISKIDS (n) is a yogitoesism for flip flop sandals- designed to stimulate the toes.

yogitoes® (n) is a company that designs innovative yoga products for the modern yoga practitioner. yogitoes® is a registered trademark of yogitoes, Inc. It is an invented word, owned and used as a trademark by Susan Nichols, since November 15, 2005. SUB divisions of yogitoes, inc. are fittoes™, pilatetoes™, spatoes™, and teenitoes™.

yogitoes® mini (n) is a yogitoesism for our children's yoga products. a line designed for kids of all ages.

ySTRAP® (n) is a nylon/cotton/spandex material in a formation of a webbed elastic belt to provide support and flexible resistance. ySTRAP® is a brand name and a yogitoesism, as "Y" stands for "yoga", a yoga strap. ySTRAP® is a registered trademark of yogitoes, Inc. It is an invented word, owned and used as a trademark by Susan Nichols, since January 15, 2008.